NLA Conference 2005
NEVADA LIBRARY ASSOCIATION
Annual Conference
October 19-22, 2005
NLA PRE-CONFERENCE October 19, 2005
Marketing YOUR Library
8:30 – 10:00 AM – Registration
YOUR Poster Sessions
Media tools for Marketing
Video from College of DuPage – Library Marketing (portions – tools
created)
Online Marketing Treasures
10:00 – 11:30 - Keynote Speaker, Cindy Wigen, Public Services
Manager & Associate. Director, Whitman County Library, Colfax,
Washington http://www.whitco.lib.wa.us/.
“The Little Library That Could”—from when we had a revolving
door of directors and nearly zero in reserves to our present situation of success
and prominence in our community. Mentioned on the College of DuPage Library Marketing
teleconference, Cindy Wigen will talk about Whitman County Library coming out
of the “dark days”, turning themselves around by forming community
partnerships, and how to get Bill Gates to come to your library – in person!
Cindy Wigen is the Public Services Manager and Associate Director of the Whitman
County Library, a rural system serving a population of 15,500 tucked in the
southeast corner of Washington State. The main branch is located in Colfax
with 12 small branches in surrounding communities with populations between
300-700 residents.
She started 14 years ago as a branch manager, followed by 7 years as youth
services coordinator and found her niche in promoting WCL for the past 5 years.
She has a B.A in Humanities with Communications/Psychology emphasis, has served
on the Washington Sate Library’s Marketing Initiative Committee for the
past 2 years and was selected Washington State Library Employee of the Year
for 2003.
11:45 – 12:45: Box Lunch and Presentation by Luise Davis, Douglas
County Library. “The Great Marketing Adventure”: The making
of a promotional library video using community volunteers, staff and
a paid videographer. Includes presentation of 34 minute video.
1:00 – 2:30 - Workshops
Rural Libraries – Marketing Your Rural Library (Part I): “Marketing
Begins with a State of Mind and Ends with a Story” with Cindy
Wigen, Public Services Manager & Associate Director, Whitman County
Library in southeastern Washington state and Maranne Thieme, Lyon County
Central Branch Library, Yerington, Nevada. These two passionate public
library service managers will team up to share tips, techniques and
strategies for working smarter, not harder at marketing and promotion
of your rural library. Visibility is the key and this workshop will
help you get started by building an effective and successful marketing
plan for your library.
Urban Libraries –Working with the Media. Robert Harmon, Public
Information Office, Washoe County Regional Parks and Open Space. The
first step in working with the media, is understanding the media.
Academic & Special Libraries – Creating and Marketing a Specialized
Multilingual Open Access Database. Kathryn Etcheverria and Donnelyn
Curtis, University of Nevada, Reno, Basque Library. This session will
focus on the experience of publicizing the Basque Database created
at UNR with a grant from NEH. The presenters will
also briefly cover and answer questions about applying for the grant,
adjusting the plan, and carrying out the two-year project.
2:30 – 4:00 – Mini-sessions
Marketing the Library and Staying Sane: Jeanne Munk, Pershing County
Library
Pershing County Library is marketing the library to new, existing
and old patrons to help them re-discover their library. The library
has
entered into partnership with several organizations to reach this goal:
the local PBS K14Kq graphics department to develop a brochure and flyer;
Even Start Spanish speaking student to translation materials into Spanish;
the University of Phoenix Marketing 421 Learning Team A to develop
future marketing ideas for the county’s Hispanic population;
and the use of the resources of the Chamber of Commerce to help distribute
the flyer through the mail.
Marketing Project for Esmeralda County Libraries: Pat Wright, Pershing
County Library Trustee; A Marketing Plan created and implemented for
the Esmeralda County Libraries
Marketing Your Rural Library (Part II): “Starting From Scratch
Without Scratch” with Maranne Thieme, Lyon County Central Branch
Library, Yerington, Nevada and Cindy Wigen, Whitman County Library,
Colfax, Washington.
Learn how to create programs on a low-to-no budget,
inventing library celebrations that highlight existing collections,
develop new interest in the library with service club speaking engagements,
building library-community partnerships that bring new people into
the library, and tips on writing news releases, briefs and public service
announcements that tickle the reader’s curiosity. This workshop
will help library systems without a public relations staff to work
effectively with local media.
Marketing Your Library With a Health Fair: Elaine Wing and
Paul Gardner, LV-CCLD;
Marketing your library with an annual health fair is easy
and economical and is excellent for good public relations. Provided
in this program are some easy to follow steps designed to help you
create a successful health fair of your own. You will walk away from
this program with the confidence and information you need to give a
successful health fair no matter where your library is located in Nevada.
4:00 - 5:30 – In The Prospector’s Room at Harrah’s
Marketing Your Library through Special Events: Session presented by
Sharon Honig-Bear, Development Officer, Washoe County Library; basket
assistance by Shirie Wallace, Susan Bruno and Charlotte Voitoff,
members of the Friends of Washoe County Library
Want to attract BIG attention to your library? Consider special events
or programs. This session will help you clarify the purpose of your
activity ("friend raiser" or fund raiser), how to make your
event a "signature" event for your library and how to open
new markets through special events. The session will culminate with
a creative session in which thematic baskets will be assembled, for
auction at the dinner which follows.
Please bring some items that could be used in baskets with a Romance/Relaxation
theme; a Nevada theme; or a Christmas theme.
5:30 - 7:00 (All Conference attendees invited to participate)
Buffet dinner
Silent Auction for Baskets
6:45 – Silent Auction closing for "A Tisket a Tasket" NLA
Fund Raiser”
